HipLash™ Explores New Breed of Functional Fashion

Los Angeles, CA (PRWeb) March 23, 2007 -- The patent-pending HipLash™ is a new take on functional fashion that can make your life easier. An over-the-shoulder strap supports a polished, gated metal ring which works like an organizer to carry your stuff, usually down around the hip area. This versatile tote system works well for those everyday items you need because it actually lets them swing them right up in front of you for easy use. Cell phones, keys, lipstick; stuff you usually have to dig for or end up forgetting or losing. The simple, rugged design makes the HipLash™ a great way to carry essentials within quick, ready reach. Any lightweight gear with an attachment loop is a candidate to be toted in smart fashion: small purses, cases for iPods, PDAs or sunglasses, for example.

Designer Tor Duane says, "The HipLash™ is designed for maximum comfort and convenience, providing accessibility at a moment's notice. We worked hard on this to avoid that "stuffed pockets" or "something clipped onto you" feeling. With the adjustable strap, it travels with you out of the way wherever you want it: by the hip or waist area, snuggled in back or even in front like a necklace." Phoenix, Arizona boutique owner, Wendy Jane says, "I think people have been looking for something like this for a while. It seems like it's great for when you want to travel light, like walking, working out, running to the store, even going out. I'm seeing people wear it under their jacket and on the outside, too. I think it's kind of a cool, new way to accent your look." The manufacturer, Fashion Universe, Inc., makes leather cases for the HipLash™ ($40), including for cell phones ($70), credit cards ($60), lipstick ($50) and coins ($30).

The company also makes leather fashion accessories like the SoulRing®, KarmaKuff™, X-Band™ and HeartBand™, each of which comes with an inspiring story of its origin. Their items are often found in upscale boutiques around the country.

Information is available at the following:
Website: www.TheHipLash.com
Phone: 1-310-779-3300.

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