Fashion Game On The Rise: Playtime with A Bottom Line

New York, NY (PRWEB) February 6, 2008 -- A group of female entrepreneurs have tapped the Internet to create a skill-building playground for tween and teen girls and the response is tremendous. The Fashion Fantasy Game, www.fashionfantasygame.com, is a site specifically designed for girl gamers and offers them a chance to play at being real business owners. The site teaches players about the fashion business by having them experience complex business concepts, negotiate tough challenges and navigate a course to financial success. Game play incorporates information in the community-based activities and girl-to-girl conversations. Going beyond the "virtual paper doll" scenarios, The Fashion Fantasy Game.com is filling a void in the gaming world where girls are presently under served by delivering a game that promotes the learning and confidence they need to achieve economic success.

The Fashion Fantasy Game is a virtual world where players, as designers and store owners, compete for rankings, ratings and virtual currency while learning to utilize the tools of marketing, advertising and promotion. There are multiple levels of the game and players can upgrade by virtue of their earnings or through a membership fee. While early readers can have fun with visual elements, other players get exposed to a more strategic-oriented game. Fabric choices, manufacturing locations, real estate selections, advantages of trademark options, exclusivity arrangements, and learning to network within your industry are all thoughtful decisions that require an understanding of business and finance. The more successful a player is the more complex is their game experience.

A noted female entrepreneur herself, Nancy Ganz understands the value of knowledge and experience when developing and marketing revolutionary ideas and concepts. As the undisputed inventor of Shapewear, Nancy discovered a unique market niche within intimate apparel with her Body Slimmers by Nancy Ganz line and was challenged to educate an industry that she had not yet experienced. Ganz likens The Fashion Fantasy Game to a playground-based classroom for young teens and tweens that inspires them and exposes them to real world possibilities for the future.

March is Women's History Month but no special reminders are needed to highlight the challenges of young girls as they go through their adolescent years. Starting at the age of eight, girls begin to adjust to and accept a less dominant role in academics, sports and social situations. From the ground-breaking studies by AAUW in the 1990's to the recent "Supergirl Dilemma" by Girls Inc. (all highlighted in the Alice Paul Institute's remarkable compendium, "Share Our Voice") the same realities hold true - girls at this age need to be provided with positive role models, assertiveness- skills and "actual programs that will build self-esteem and not just talk about it." Collectively, as these studies have shown, girls succeed best in environments that promote two-way conversations.

The Fashion Fantasy Game team is creating a site that supports the needs of this adolescent female demographic. While skill-building and community-based activities occur throughout the game play, there will also be an Advisory Board of noted female business women to serve as role models. These Board members will offer guidance and connect to the players through special events within the virtual world. "I created this game to help young girls explore and get insights into the real world of business," explains Nancy Ganz, founder of R. Lilly Tuckerwear and the Fashion Fantasy Game." "By using the web we are incorporating their environment of choice to inspire them and broaden their horizons."

Each week, the Fashion Fantasy Game will add new elements and surprises that are all hooked to learning - even the virtual vacations will give players unique insights into foreign locations. And, while the number of users steadily grows, the Fashion Fantasy Game team sees no limit to its impact. Partner Nancy Jackson Hodin, a video content entrepreneur, adds that "having heard from girls in the UK, Australia, France and Italy, the game is already succeeding in having a global impact."

For additional information on this latest virtual teen fashion world and R. Lilly Tuckerwear's fashion games, contact Nancy J. Hodin at Hodin(at)rlillytuckerwear.com, or visit http://www.fashionfantasygame.com

R. Lilly Tuckerwear.com and The Fashion Fantasy Game.com are safe and secure websites geared to girls 8-16, focused on peer-to-peer communications, confidence-building and learning. R. Lilly Tuckerwear. com is also the e-commerce site for a unique line of girls shape wear designed by Nancy Ganz that specifically addresses the body image challenges of young girls during these transitional years. The Fashion Fantasy Game.com is a virtual world and social network that teaches girls about business while providing entertainment through fashion games.

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